After years of slow early adoption, B2B marketers have finally grasped the importance of content marketing and ​online marketing automation to improve lead generation, overall productivity and conversion rates.

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However, many B2B marketers still drag their feet with actual online marketing deployment. As a matter of fact, only half of B2B marketers are already using a ​marketing automation platform.

Of those who don’t, more than two thirds are either currently evaluating such a solution, know of existing tools but don’t use it or are simply not aware of the many application and benefits of online marketing automation.