After years of slow early adoption, B2B marketers have finally grasped the importance of content marketing and online marketing automation to improve lead generation, overall productivity and conversion rates.
However, many B2B marketers still drag their feet with actual online marketing deployment. As a matter of fact, only half of B2B marketers are already using a marketing automation platform.
Of those who don’t, more than two thirds are either currently evaluating such a solution, know of existing tools but don’t use it or are simply not aware of the many application and benefits of online marketing automation.